Shop builder
Describe your shop and add a few photos. We draft products, pages and three looks, and nothing goes live until you open it.
Everything a shop needs.
Every feature, grouped by the job it does. A label says when one is still opening to shops, is off until you switch it on, or needs a paid plan. No label means it is on every plan from the start.
Open your shop
From one description to a shop on your own web address, in a look you chose.
Looks and Studio
Get three designs for your home page from one description, then change the look by asking in plain words.
Page editor
Arrange your pages from ready made sections, and publish only when the draft is right.
Pages, blog and policies
Write your pages, blog, menus and policies in one place. The builder drafts the pages, menus and policies for you.
Your own domain
Put the shop on your own web address, and send old links to the right new page.
What to fix, and speed
See what in your shop's layout gets in the way of a sale, and how fast your pages load for real visitors.
Catalogue
What you sell, how it is grouped, and how much of it you have.
Products and variants
Add products with the sizes and colours you sell, and change titles, tags and descriptions for hundreds at once in a sheet.
Products from photos
Photograph what you sell and get a drafted product for each item. You check each one and set its price.
Product knowledge
Each product keeps the facts shoppers ask about, so a search or a question finds it by what it is, not only by its title.
Digital products
Sell files the way you sell parcels: the customer pays and gets a download.
Collections
Group products by hand or by rules, so new stock files itself.
Stock and purchase orders
Know what you have, where it is and what is on its way.
Dropshipping
Sell products a supplier holds and sends for you, without buying stock first. So far we work with one supplier.
Orders and delivery
Everything between a customer paying and the parcel arriving, and coming back.
Orders
See every order, send it, change it or refund it, and print the slips for the day at once.
Delivery rates
Choose where you deliver and what it costs, with rates by place, weight or order value.
Postage labels
Buy and print postage from the order you are sending. In a pilot for now, and not yet open to ask for.
Early accessReturns and store credit
Let customers ask for a return, decide each one, and settle it as a refund, store credit or an exchange.
Taxes
Pick how tax is worked out: none, one rate, your own table of rates, or automatic for each order.
Get paid
How the money reaches you: cards, repeat orders, gift cards and other currencies.
Payments
Customers pay you, not us. Money lands in your own Stripe account and goes to your bank on the schedule you set.
Subscriptions
Sell on repeat: customers sign up once and are charged on the schedule you set.
Gift cards
Sell gift cards and take them at checkout, with every balance kept for you.
Selling abroad
Set a price in each currency and write your own pages in other languages. No price is converted. Buttons, basket and checkout stay English.
Customers and marketing
Who buys from you, how you write to them, and how new people find the shop.
Customers
Keep every customer and what they bought in one list, and let them sign in without a password.
Wholesale
Give trade customers who sign in to your shop their own prices, invoices and quotes.
Email
Order emails in your own words, a record of everything sent, and a way to write to one customer.
Newsletters
Write a newsletter, preview it and send it to the people who asked for it. Opening to shops in stages.
Early accessAutomations
Remind people about a basket they left, and tell the ones who asked when something is back in stock.
Discounts
Run a code or an automatic offer, group them into a campaign with a budget, and set rules for who gets it.
Reviews
Collect reviews, show which come from proven buyers, and choose which ones appear.
Sales channels and tracking
Switch on a product feed for Google, Meta, Microsoft or TikTok, and measure adverts with a consent step built in.
AI for your shop
Help that answers shoppers, drafts changes for you and shows what you are missing.
Search that answers
Shoppers search in their own words. When nothing fits, the shop says so and shows the nearest things it has.
Shop assistant
Put an assistant on every page of your shop. It answers from your catalogue and, with its tools on, from your policy pages.
Off until you switch it onVoice shopping
Let shoppers talk to your shop and show it a photo.
Off until you switch it onLost demand
Find out what shoppers asked for and did not get, priced from stock you already hold.
Admin assistant
Ask for a change in plain words. Changes to a live page, a product's price or its stock wait for your yes. It cannot publish or delete.
Changes your shop suggests
Each night your shop looks at what shoppers asked for and suggests changes. One is applied only when you agree, or inside limits you set.
From the Growth planYour own assistant
Connect the AI assistant you already use and work on your shop from it.
Suggestions beside answers
When your shop answers, it can offer what goes with it, from pairings you can correct.
From the Growth planAI referrals
See which assistants send you shoppers, and which of those visits ended in a sale.
Robot shoppers
Software that shops for people can read your shop and buy from it, on your terms.
Robot shoppers
Let software buy from you, inside spending limits you set before any money moves.
Open to assistants
AI assistants can read your catalogue and place orders in the standard ways, and your shop tells them where to look.
Order help in an assistant
Your customers can ask their own assistant where their order is. Sending something back is off until you switch it on.
From the Starter plan
Run and grow
The daily view, the figures, moving in from another platform, and your team.
Today
Open the shop and see what needs you today: orders to send, payments that failed and reviews waiting.
Insights
Plain answers about your sales, with every figure taken from your own orders.
Search engines
Set how each page looks in search results, and get told what to fix.
Moving from Shopify
Bring products, customers and orders over and keep your product web addresses. Shopify has no collections export, so those are rebuilt.
Moving from WooCommerce
Connect your WooCommerce shop, check it first, then bring products, categories, customers, orders and coupons over.
Team and roles
Invite your team, give each person a role, and see who changed what.
For developers
A full API for your shop, and signed webhooks that announce what happens in it.
Start free. Move up when it earns it.
Four plans, and every one of them welcomes robot shoppers, because putting the thing this platform is for behind a tier would be a strange way to argue for it.
No card to start. Nothing goes live until you say so.