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Selling abroad

Your shop, in their money and their words.

Set your own price in each currency. Write your pages in each language. Buttons and checkout stay in English.

Selling abroadStart for free

Why now

53%

of consumers across eleven countries used AI to shop in the past three months.

Source: McKinsey Agentic Commerce Consumer Survey, June 2026

The shopper is everywhere now.

AI shopping is not one country’s habit. Your shop needs a real price wherever she asks.

Try it

One product, two shoppers.

Drag across to see what each one reads, with the prices you set.

Example. Nothing here touches a real shop.

A shopper in London

  • Linen shirt
  • £89
  • Your own words
  • Add to basket

A shopper in Paris

  • Chemise en lin
  • €99
  • Your own French words
  • Add to basket

The real screen

Choose who sees which price.

A market is a list of countries and a currency. It never converts anything.

The markets screen of the Storeware dashboard, on Orelle, a demo shop.
Markets, on Orelle. A real Storeware screen, on a demo shop with example orders.

How it works

Three steps to a new country.

  1. Add a currency

    Then give your versions a price in it. Nothing is worked out for you.

  2. Make a market

    Name the countries that see that currency. One can cover everywhere else.

  3. Write your words

    Translate products and pages. Leave a box empty and your own words show.

What you get

What changes for each shopper.

  • A price per currency
  • Markets by country
  • A market for everywhere else
  • Her choice of currency
  • Translated products
  • Translated pages and blogs
  • Translated menus
  • A language switcher

For AI agents

An AI reads the price you set.

It gets a price you chose in that currency, never one worked out from an exchange rate.

The real screen

Add a currency or a language.

A new currency joins your shop’s picker at once.

The regions screen of the Storeware dashboard, on Orelle, a demo shop.
Regions, on Orelle. A real Storeware screen, on a demo shop with example orders.

Before you count on it

What to know first.

  • On every plan, including the free one.
  • Buttons, basket, checkout and our order emails stay in English. Only your own words are translated.
  • We convert nothing. A product with no price in a currency cannot be bought in it.
  • A market sets a currency. Delivery rates keep one number everywhere. Add delivery zones and tax for each new place yourself.
  • The translating is yours to do. An empty box shows your own language.

Questions

Do you convert my prices?
No. You set each price, and it stays exactly as you wrote it.
Can a shopper choose her currency?
Yes, from the ones you sell in. Her choice comes before her country.
Do I need a catalogue for each country?
No. You keep one catalogue. A market only picks which price a shopper sees.
What does adding a currency do?
It joins your shop’s currency picker at once, so price your versions first.
What if a page is only half translated?
Empty boxes show your own words, so the page still reads well.

Sell past your own border.

Start building your shop today. No card needed.