Extra details and filters
Let shoppers filter by what makes your range yours.
Add the detail your products need, like glaze or heel height. Show it, then let shoppers filter on it.
Why now
Over a third
of the average US retail home page cannot be seen by AI at all.
Source: Adobe Digital Insights, US retail sites, September 2026
If it is only in a picture, AI may miss it.
A detail you let shoppers filter on is plain text. Search and your assistant can use it.
Try it
Tick a filter. Watch the range narrow.
Each filter here is a detail a merchant added. Choose one.
Example. Nothing here touches a real shop.
Filters on your shop
3 products shown
- Speckled mug
- Ash bowl
- Cobalt jug
- Honey plate
- Smoke vase
- Celadon cup
The real screen
One place for each detail.
Add a field once, and a box for it appears on every product, ready to fill in.
How it works
Three choices for each detail.
Name it
Call it Glaze, Heel height or Care. Choose text, a number, yes or no, a date or a link.
Fill it in
A box appears on every product. Each one can hold one value, or several.
Choose who sees it
Keep it to yourself, show it on your shop, or let shoppers filter on it.
What you get
What an extra detail can do.
- Fields for products
- Fields for each version
- Fields for collections
- Private fields for customers
- Private fields for orders
- Text, numbers, dates and links
- Shown on your shop, if you say
- Filters under your own label
For AI agents
Your word becomes a fact it can match.
When shoppers can filter on a detail, search can too. A question about it can find the right product.
The real screen
Your label, on your shop.
A filter you add sits beside the ones your shop works out, under the name you gave it.
Before you count on it
What to know first.
- On every plan, including the free one.
- Only product fields become filters, and the field must also be shown on your shop.
- Long text and links can show on your shop. They cannot be filters.
- Choose filtering when you add the field. The dashboard has no switch for it afterwards.
- A new filter reaches each product when it is next read, using some of your AI allowance.
Questions
- Will shoppers see everything I add?
- No. A field stays private until you tick Show this on my shop. Customer and order fields are never shown.
- When does a filter appear?
- When it can narrow what a shopper sees. If every product has the same value, it stays hidden.
- Does a saved value show straight away?
- Yes. Save it, and it shows on your shop and works in the filter.
- What if I delete a field?
- If it holds values, we tell you how many first. Deleting it takes them too.
- Can one product have several values?
- Yes. Tick Hold several values when you add the field, and it can sit under more than one filter.
Next
Give shoppers the filter they came for.
Start building your shop today. No card needed.