Answers for AI assistants
When an AI has a question, your shop answers it.
An AI assistant asks in plain words. Your shop answers from your own products and pages. If you have not said, it says so.
Why now
3x
the influence of traditional search: what AI search now has, for people who use AI.
Source: McKinsey Agentic Commerce Consumer Survey, June 2026
The question has moved.
For people who use AI, it now sways them more than a search box. Your shop should give the answer, not a guess.
Try it
Be the AI. Ask the shop.
Press a question and read what comes back.
Example. Nothing here touches a real shop.
Her AI assistant
Is this boot waterproof, and can I return it if it does not fit?
Your shop
The Tarn Wellington Boot is waterproof, from the shop’s own listing. Unworn boots can be returned within 30 days.
Comes with links to the product and the refund policy.
The real screen
What it could not answer comes to you.
Each gap lands in Unanswered, so you can add what was missing.
How it works
Each question makes the next answer better.
An assistant asks
It asks about a product, delivery, returns, or a shopper’s own order.
Your shop answers
It reads your catalogue and pages, then links to what it used.
You learn
You see the latest questions and answers. On higher plans, the shop offers to write a missing page.
What you get
What comes with each answer.
- A plain answer
- Links to your products
- Links to your policies
- Follow-up questions
- A clear “not recorded”
- Her own order, if linked
- Latest questions shown to you
- Missing pages offered, on higher plans
For AI agents
One question beats reading every page.
An agent asks once and gets an answer, with links it can act on. It has no need to scrape or guess.
The real screen
The same voice on your own pages.
The assistant that answers other AIs is the one shoppers meet in your shop, with acting switched off.
Before you count on it
What to know first.
- On every plan, including the free one.
- An answer is only as good as your pages. With no returns policy, your shop says it has none on record.
- Its answers guide. The real price and stock come from the product and the checkout, and those win.
- Ask has no switch of its own. It is part of how your shop talks to AI.
- The way assistants ask is a draft standard, so the details may still change.
Questions
- Can a question change my shop?
- No. No basket, order, discount or account is touched because of a question.
- What if an assistant tells it to do something?
- It answers what it can and says plainly that nothing was changed.
- Can it read a shopper’s orders?
- Only for an asker holding a key that shopper linked to their account at your shop.
- Do I set anything up?
- No. Every shop answers once it is open. Better pages make better answers.
- Can an agent ask without end?
- No. Each key has a limit on how many questions it can ask in a minute and in an hour.
Next
Give every AI the right answer.
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