# Storeware

> Storeware is a hosted commerce platform: a merchant describes their shop, an AI builder drafts it from their words and photographs, and the shop then sells on the merchant's own domain to shoppers and to shopping agents, with payments made to the merchant's own business and processed by Stripe.

## For an agent working for a merchant

- [Merchant MCP server](https://storeware.ai/.well-known/mcp/server-card.json): the server card for the MCP server a merchant connects to run their shop
- [Merchant agent card](https://storeware.ai/.well-known/agent-card.json): the same agent as an A2A Agent Card
- [auth.md](https://storeware.ai/auth.md): how an agent registers itself and gets a credential for the merchant MCP server
- [Agent Skills](https://storeware.ai/.well-known/agent-skills/index.json): the skills this platform publishes, each with a digest of its bytes

## What a shop can do

- [Shop builder](https://storeware.ai/features/shop-builder): describe your shop and add a few photos. We draft products, pages and three looks, and nothing goes live until you open it
- [Looks and Studio](https://storeware.ai/features/design-studio): describe your shop and see it in three looks, each on a designed theme. Then change the one you like by asking in plain words
- [Page editor](https://storeware.ai/features/page-editor): arrange your pages from ready made sections, and publish only when the draft is right
- [Pages, blog and policies](https://storeware.ai/features/pages-and-blog): write your pages, blog, menus and policies in one place. The builder drafts the pages, menus and policies for you
- [Your own domain](https://storeware.ai/features/domains): put the shop on your own web address, and send old links to the right new page
- [What to fix, and speed](https://storeware.ai/features/shop-check): see what in your shop's layout gets in the way of a sale, and how fast your pages load for real visitors
- [Products and variants](https://storeware.ai/features/products): add products with the sizes and colours you sell, and change titles, tags and descriptions for hundreds at once in a sheet
- [Products from photos](https://storeware.ai/features/products-from-photos): photograph what you sell and get a drafted product for each item. You check each one and set its price
- [Product knowledge](https://storeware.ai/features/product-knowledge): each product keeps the facts shoppers ask about, so a search or a question finds it by what it is, not only by its title
- [Digital products](https://storeware.ai/features/digital-products): sell files the way you sell parcels: the customer pays and gets a download
- [Collections](https://storeware.ai/features/collections): group products by hand or by rules, so new stock files itself
- [Stock and purchase orders](https://storeware.ai/features/stock): know what you have, where it is and what is on its way
- [Dropshipping](https://storeware.ai/features/dropshipping): sell products a supplier holds and sends for you, without buying stock first. So far we work with one supplier
- [Orders](https://storeware.ai/features/orders): see every order, send it, change it or refund it, and print the slips for the day at once
- [Delivery rates](https://storeware.ai/features/delivery): choose where you deliver and what it costs, by place, weight or order value, with delivery groups for big or fragile things
- [Postage labels](https://storeware.ai/features/postage-labels): buy and print postage from the order you are sending. In a pilot for now, and not yet open to ask for
- [Returns and store credit](https://storeware.ai/features/returns): let customers ask for a return, decide each one, and settle it as a refund, store credit or an exchange
- [Taxes](https://storeware.ai/features/taxes): pick how tax is worked out: none, one rate, your own table of rates, or automatic for each order
- [Payments](https://storeware.ai/features/payments): customers pay you, not us. Money goes to your bank on the schedule you set
- [Subscriptions](https://storeware.ai/features/subscriptions): sell on repeat: customers sign up once and are charged on the schedule you set
- [Gift cards](https://storeware.ai/features/gift-cards): sell gift cards and take them at checkout, with every balance kept for you
- [Selling abroad](https://storeware.ai/features/selling-abroad): set a price in each currency and write your own pages in other languages. No price is converted. Buttons, basket and checkout stay English
- [Customers](https://storeware.ai/features/customers): keep every customer, their orders, your notes and their addresses in one list. Import a spreadsheet file and sort people into groups
- [Wholesale](https://storeware.ai/features/wholesale): give trade customers who sign in to your shop their own prices, payment terms and invoices
- [Email](https://storeware.ai/features/email): order emails in your own words, a record of everything sent, and a way to write to one customer
- [Newsletters](https://storeware.ai/features/newsletters): write a newsletter, preview it and send it to the people who asked for it. Opening to shops in stages
- [Automations](https://storeware.ai/features/automations): say what should happen in plain words, test the rule on the last month, and switch it on yourself. Every rule starts off
- [Discounts](https://storeware.ai/features/discounts): run a code or an automatic offer, group them into a campaign with a budget, and set rules for who gets it
- [Reviews](https://storeware.ai/features/reviews): collect reviews, show which come from proven buyers, and choose which ones appear
- [Sales channels and tracking](https://storeware.ai/features/sales-channels): send your products to Google, Meta, Microsoft or TikTok, tell ad platforms what shoppers do, and count sales by ad link
- [Search that answers](https://storeware.ai/features/shopper-search): shoppers search in their own words. When nothing fits, the shop says so and shows the nearest things it has
- [Shop assistant](https://storeware.ai/features/shop-assistant): put an assistant on every page of your shop. It answers from your catalogue and, with its tools on, from your policy pages
- [Voice shopping](https://storeware.ai/features/voice-shopping): let shoppers talk to your shop and show it a photo
- [Lost demand](https://storeware.ai/features/lost-demand): find out what shoppers asked for and did not get, priced from stock you already hold
- [Admin assistant](https://storeware.ai/features/admin-assistant): ask for a change in plain words. Changes to a live page, a product's price or its stock wait for your yes. It cannot publish or delete
- [Changes your shop suggests](https://storeware.ai/features/suggested-changes): each night your shop looks at what shoppers asked for and suggests changes. One is applied only when you agree, or inside limits you set
- [Your own assistant](https://storeware.ai/features/connect-your-assistant): connect the AI assistant you already use and work on your shop from it
- [Suggestions beside answers](https://storeware.ai/features/merchandising): when an AI assistant asks your shop, it can offer what goes with the answer, from pairings you can correct
- [AI referrals](https://storeware.ai/features/ai-referrals): see which assistants send you shoppers, and which of those visits ended in a sale
- [Sold to AI agents](https://storeware.ai/features/robot-shoppers): give an AI agent a key with spending limits you set, and it can buy from you
- [Open to assistants](https://storeware.ai/features/protocols): aI assistants can read your catalogue and place orders in the standard ways, and your shop tells them where to look
- [Order help in an assistant](https://storeware.ai/features/linked-assistants): your customers can link their own assistant and ask where their order is. Cancelling or sending back stays off
- [Today](https://storeware.ai/features/today): open the shop and see what needs you today: orders to send, payments that failed and reviews waiting
- [Insights](https://storeware.ai/features/insights): plain answers about your sales, with every figure taken from your own orders
- [Search engines](https://storeware.ai/features/search-engines): set how each page looks in search results, and get told what to fix
- [Moving from Shopify](https://storeware.ai/features/import-from-shopify): bring products, customers and orders over and keep your product web addresses. Shopify has no collections export, so those are rebuilt
- [Moving from WooCommerce](https://storeware.ai/features/import-from-woocommerce): approve once and we check your WooCommerce shop, then bring categories, products, customers, orders and tax rates over. Coupons stay behind
- [Team and roles](https://storeware.ai/features/team): invite your team, use our roles or make your own, choose which shops each person can open, and see who changed what
- [For developers](https://storeware.ai/features/developers): keys and an API for your own tools, on every plan. Building apps is in early access, and none are live yet
- [A switch for each way in](https://storeware.ai/features/agent-doors): the ways AI agents reach your shop all start open, and one card lets you close them one at a time
- [Agent records across shops](https://storeware.ai/features/agent-standing): see what became of an AI agent’s orders at other Storeware shops, and hold its orders for you if you choose. Holds start off
- [Prices agreed with agents](https://storeware.ai/features/agent-terms): when an AI agent asks for a better price, your shop answers inside limits you set. Until you turn that on, every ask comes to you
- [AI browsers on your shop](https://storeware.ai/features/agents-on-shop-front): your pages tell AI browsers what they can do, and the ones that sign their visits are counted by name
- [Answers for AI assistants](https://storeware.ai/features/ask): aI assistants can ask your shop a plain question and get an answer from your own products and pages. A question changes nothing
- [Proof on AI orders](https://storeware.ai/features/order-proof): each order an AI agent places with its key comes with a signed record of what you promised, ready if a buyer asks their bank
- [Personal AI agents](https://storeware.ai/features/personal-agents): a shopper’s own AI agent can find what your shop offers and, with her yes, sign in to her account to follow orders and buy
- [Advert landing pages](https://storeware.ai/features/ad-landers): paste an advert, get three pages written for it, and see the sales each ad link brought in
- [How well your shop answers](https://storeware.ai/features/answer-grades): see how your shop answered real questions, and ask the ones it missed again to find out if a fix worked
- [Jobs for your assistant](https://storeware.ai/features/assistant-runs): hand your assistant a goal and leave it working. It drafts and suggests, and nothing reaches shoppers until you check it
- [Extra details and filters](https://storeware.ai/features/custom-fields): add the details your products need, show them on your shop, and let shoppers filter on them. Others stay private to you
- [Shopper memory](https://storeware.ai/features/shopper-memory): your shop can remember what a signed-in shopper said she needs, from one chat to the next. She can remove it
- [Themes and shared designs](https://storeware.ai/features/themes): studio lands your shop on our themes, each with its own header, cards and pages. You can also install designs other people share

## Machine-readable surfaces

- [API catalog](https://storeware.ai/.well-known/api-catalog): the APIs the platform answers for every shop, as an RFC 9727 linkset
- [Resource manifest](https://storeware.ai/.well-known/ard.json): the same surfaces as an Agentic Resource Discovery manifest
- [x402 payment handler](https://storeware.ai/handlers/x402/v2026-08-19): how an agent pays a shop in USDC, with the schemas a checkout session publishes

## For people building apps

- [Developer docs](https://storeware.ai/docs): apps merchants install, themes, the API, webhooks and the doors AI agents use, with the CLI and the SDK
- [Developer docs for language models](https://storeware.ai/docs/llms.txt): every page of the docs, each with a Markdown copy
- [Events](https://storeware.ai/docs/webhooks/events): every webhook topic and the permission that receives it
- [Permissions](https://storeware.ai/docs/build-apps/permissions): every scope an app may ask for

## For people

- [Pricing](https://storeware.ai/pricing): the plans and what each one allows
- [Import check](https://storeware.ai/import-check): drop a products export and see what it can be asked, with nothing uploaded
- [Legal](https://storeware.ai/legal): the terms and policies this platform runs under